Harder, longer and hillier than the usual Ride It! sportives, the King of The Downs super sportive will test your road cycling strength and endurance to the max.

Taking place on Sunday May 17, the 110-mile challenge includes over 10 killer climbs in the South East’s iconic road cycling areas of the North Downs, the Surrey Hills, Ashdown Forest, totalling over 9,000 ft of climbing.

For those looking for a shorter (but just as tough) challenge there’s the 53-mile half sportive option. Just like Evans’ usual rides, the routes are pre-marked with OS maps provided, free energy product, demo bikes, Gore Bikewear Try Before You Buy, as well as:

-Extra feed stations / mechanical stops
-Free goody bag containing KOTD cycling cap and Evans Cycles water bottle (worth £11.00)
-Free on the day entry for a future Ride It! event (worth £12.50)
-Broom wagon and support vehicle

Riders taking on the full sportive will have the pleasure of experiencing Yorks Hill, home of the annual Catford CC Hill Climb, the oldest hill climb in the world, and arguably one the toughest, with a lung-bursting 25% gradient.

Riders will be timed up the hill climb and anyone that can beat the current course record of 1-47.6 seconds (set by Phil Mason in 1983) will be given a 2009 Pinnacle Aeos Carbon Team bike worth £1,899.

Any riders that can get within one minute of the record will go into a draw to win £500 of Evans Cycles gift vouchers.

Western Loop:
The route is split into two loops, with the first, the 53-mile western loop heading north west from the event centre straight into the Surrey Hills, before tackling the North Downs. With 4,800ft of climbing, this loop forms the half sportive distance and takes in the following climbs:

Leith Hill (451ft climbing in 2.1 miles)
Pitch Hill (559ft climbing in 2.1 miles)
Combe Bottom (422ft climbing in 2 miles)
Ranmore Common West (271ft climbing in 1.5 miles)
Box Hill (567ft climbing 2.6 miles)

Eastern loop:
For riders undertaking the full sportive, the route skirts back past the event centre and continuing onto the 56-mile eastern loop. From here, the route heads south east into the Ashdown forest before tracking north to the North Downs – it’s here that the riders will tackle two of the toughest hill climbs including the infamous Catford CC climb where there will be the chance to win £500 of gift vouchers.

The Eastern Loop climbs 4,200ft and takes in the following climbs:

Tulleys Farm (252ft climbing in 1.8 miles)
Weir Wood Reservoir (342ft climbing in 1.3 miles)
The Wall (406ft climbing in 0.9 miles)
Yorks Hill – Catford CC Hill Climb (394ft climbing in 1.1 miles)
Titsey – Bec CC Hill Climb (386ft climbing in 0.8 miles)

Route options available:
Half sportive – 53 miles (Western Loop)
Full sportive – 110 miles (Western & Eastern Loop)

See www.evanscycles.com/ride-it for more information