CamelBak pick up the podium promotion

• Tuesday, 21 April 2009
• Cycling Weekly
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Garmin, Pearl Izumi, Fi:zi’k, Felt Bicycles and CamelBak are turning 'one man’s trash into another man’s treasure' with a Garmin-Slipstream promotion offering more than €8000 in prizes to Giro d’Italia spectators and cycling fans.

CamelBak’s Pick Up the Podium promotion rewards people for picking up the company’s team issue Garmin-Slipstream Signature Podium bottles after the team’s riders hydrate then drop them throughout the Giro.

Spectators who pick up these dropped bottles along the Giro will find a promotional sticker on each bottle that enables them to win prizes from Garmin’s most respected sponsors.

“Together, Garmin and CamelBak are taking the concept of clean performance in competitive cycling to new heights,” said Mario DiFalco, Vice President of Marketing and Product Management for CamelBak. “The promotion is a great way for cycling fans to get close to the pros – so close they may even take home a Garmin-Slipstream team kit.”

To celebrate this partnership, CamelBak has lined up 91 Pick Up the Podium prizes from Garmin-Slipstream’s sponsors – some of cycling’s most respected brands. Coded stickers on each bottle represent a chance to win products ranging from Garmin, Pearl Izumi, Fi:zi’k, Felt and CamelBak.

Participants should email their promotional code found on each sticker to CamelBak – details are at www.camelbak.com.

Prizes will be drawn on June 15 2009 and winners will be notified by email.