Life assurance provider enters the world of cycling sponsorship having backed the t20 cricket competition since 2010.
CW spent Friday morning in the most iconic of Paris-Roubaix's cobbled sectors.
Tour Series round winners join four other squads as part of BC's new team-ranking tier.
British squad beat MTN-Qhubeka in 5.5km prologue around Emmarentia Park, near Johannesburg.
Olympic silver medalist signs two-year extension to take her through the Rio 2016 cycle.
The Beatles' home city returns to the race for the first time since 2008.
The pre-race favourite crashed heavily with eight kilometres remaining.
Defending champion finished ninth after being delayed behind a crash in the final 40 kilometres.
As predicted by Cycling Weekly last month, additional hills will be added to the elite men's race for second edition.
Double Olympic champion in the discipline admits immediate preparation for 2014 Worlds failed.