Brand new product, same big discounts

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The new Shimano Dura-Ace R9100 groupset has only been out in the open for a few months but, rather incredibly, Wiggle is already offering some pretty massive discounts on it.

Wiggle’s list price for the new groupset is £1874, but this Black Friday the Portsmouth-based online retailer is selling it for the relative bargain basement price of £1,599.

>>> Black Friday bike deals: the biggest discounts for cyclists available right now

That means you’re getting an almost £300 discount on a brand new product that has not even been seen on the professionals’ bikes yet, making the perfect upgrade for your shiny carbon frame, moving you up in the world from that bashed-up Shimano Ultegra groupset you’ve got at the moment.

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As you can see from our video above, the groupset has received a radical aesthetic redesign from the previous 11-speed model, with an all-black finish and radical industrial looks.

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However the performance is even better, giving faultless shifting, even under heavy loads, and the redesign of the brake levers and hoods make them easier to grip than ever.

Get the Shimano Dura-Ace R9100 groupset for just £1,599 by clicking here.