Online retailer lets you see its bikes in the flesh before buying

Ribble was always a bricks-and-mortar bike retailer, with a shop in Preston, Lancashire originally opened in 1897, although it’s moved to new modern premises since. But its real growth has come from on-line retailing, particularly of its sharply priced own brand bikes sold via its on line bike builder app.

Bikes on display include some of Ribble's new 2017 range

Bikes on display include some of Ribble’s new 2017 range

Now it’s opened its first pop-up showroom in the St David’s shopping centre in the centre of Cardiff, right next to the Apple Store. Ribble will have 35 of its latest bikes on display, including some which were recently announced at the Cycle Show at the NEC.

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Jon Owen, CEO of Ribble Cycles says: “Ribble is well known for designing and building fantastic bikes, and offering customers endless customisation possibilities through our e-commerce platform. With this exciting pop up showroom initiative in Cardiff, we’re trialing ways of bringing that range to life, so customers who want to touch and feel our bikes can do just that. We’re really excited about the potential.”

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He added: “Cardiff and the surrounding area is a perfect place for cycling.  There are a number of great clubs in the area to help introduce people to cycling and the region is known to have produced top cycling talent. We look forward to welcoming the local cycling community at our showroom.

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With an annual footfall of 40 million visitors, the St David’s Centre looks like a choice location to attract browsers. Ribble says its showroom is planned to be open until early 2017.