There is a Specialized Concept Store in Chester if you're ever over this way, Scouser. Like a Porsche showroom, but with bikes. They primarily have 3 road bike ranges: Allez (alu); Roubaix (designed for Sportives and distance riding); Tarmac (higher end racing machines).

It's a good shop, next door to the Bike Factory. Leaev your wallet at home if you visit it for browsing, cos you'll be spending money on things you never knew you needed!