Lacking late-season motivation in your cycling? Get spending!

In this week’s Cycling Weekly magazine we investigate the condition known as ‘new bikeitis,’ an ailment that affects many cyclists after purchasing a pedal-powered steed.

Does riding a brand new bike actually make you ride faster? We examine the symptoms, and present the evidence for and against the hypothesis.

What’s undeniable is that getting a fresh set of wheels is one of the best experiences in cycling. If you’re tempted to try a new model, now is the perfect time for several reasons. It’s the Eurobike show at the end of the month: the world’s biggest bike exhibition, where all the latest models will be launched.

That means that 2015 machines will be trickling into the shops between now and the end of the year. So if you’re looking for the latest technology, and there’s plenty on offer, check your bank balance now.

If your funds are somewhat lacking, it’s still worth looking, as this is also the time to pick up the best bargains. Dealers don’t want soon-to-be-last-year’s inventory taking up valuable space, so there will be plenty of discounts on offer. Even if reductions are not advertised, this is the best time to ask for a deal.

Do your homework as to which ‘old’ models are the best to buy, as most manufacturers effect major overhauls only every couple of years. Some bikes will get complete makeovers, while others are merely coated with new paint designs, graphics, and minor component tweaks.

Whatever you decide, opting for an upgrade will end your season on a high — and there’s no better motivation for riding those extra miles.

Robert Garbutt is editor of Cycling Weekly