The existing sportive will be upgraded to an ASO backed event from this June
Tour de France organiser ASO will join forces with British events company Human Race once again, this time turning the existing Dragon Ride into the Dragon Ride L’Étape Wales by Le Tour de France.
The two companies already work together on L’Étape London, which was launched in September 2015. This second event is another association for the Tour de France in the UK sportive market off the back of the professional race’s visit in 2014.
The Dragon Ride L’Etape Wales route is a challenging one with some well known climbs, including the brutal Devil’s Staircase.
The sportive, which takes place on Sunday June 5, offers four distances: 100, 152, 230 and the huge 305km Devil.
Nick Rusling, CEO of Human Race Events, said: “After the success of teaming up with ASO on L’Etape London by Le Tour de France we are delighted to be working together again on this very special event.”
The three-stage Dragon Tour returns again, allowing riders to ride a sportive three days in a row, the final stage being the Dragon Ride L’Etape Wales by Le Tour de France.
Over 4,000 people are already registered to take part. Riders should head to dragonride.co.uk to find out more details and secure their place.