Bradley Wiggins hopes his development team will find the next British superstar

Sir Bradley Wiggins tells the Festival of Marketing he hopes his new development squad will drive him for the next 10 years while finding the best in British talent

Sir Bradley Wiggins on the podium after winning the Elite Mens TT at the 2014 World Championships

(Image credit: Watson)

Sir Bradley Wiggins hopes the development team he is creating with Team Sky will help “find the next Bradley Wiggins or Chris Hoy”.

Speaking at the Festival of Marketing event in London, the 2012 Tour de France winner said the project will help drive him when his riding career comes to an end, and sees the team coming to fruition next season.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.