British Cycling partners with Lazer for Rio 2016 Olympics
Great Britain's Cycling Team have announced they will be using Lazer racing helmets in the Rio 2016 Olympic and Paralympic Games.
Team GB have signed a deal with immediate effect to sport the Lazer Z1 road helmet and Wasp Air Time Trial helmet when competing at the Olympic and Paralympic Games in 2016.
British Cycling’s finance and commercial director, Jamie Obank, said: "The Great Britain Cycling Team dominated the 2012 Olympic and Paralympic cycling events, and British Cycling’s long term planning and preparation was a key factor in this performance.
"This success has helped get countless people into cycling at all levels and if we’re to maintain this, then we need to continue to work with the best equipment and suppliers.
"We are therefore delighted to announce this deal to extend our relationship with Madison and secure the use of the Lazer helmets well in advance of the 2016 Games, allowing us to have the best preparation."
In addition to supplying the elite cyclists, the deal also includes support for British Cycling’s Go-Ride development programme, which introduces young riders to bike racing and advances their cycle handling skills.
Kellie Parsons marketing director of Madison, long-term sponsor of British Cycling, added: "We have been a partner of British Cycling since 2010, and this has seen Britain’s top cyclists riding to success with Madison’s portfolio of brands.
"We are really excited to announce this sponsorship and see British cyclists wearing Lazer’s innovative helmets ahead of what promises to be an exciting 2016 Olympic and Paralympic Games."
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
You can see both the new Lazer GB helmet designs below:
Lazer Z1 helmet
The Lazer Z1 helmet is now a few years old now but we've grown to love it and it has
£149.99
UCI to apply for three new cycling events in 2016 Games
Points race could make a return to the Olympic schedule while BMX freestyle and mountain bike eliminator are also on
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
-
Among market turmoil, Colnago boasts €55 million in sales: CEO shares the brand’s secret
Colnago’s growth has tripled since the brand’s acquisition by new majority stakeholders in 2020 and seems impervious to the downturn. Here's why.
By Anne-Marije Rook Published
-
Why e-bike torque numbers matter more than you think
You should choose an e-bike based on torque, not just power
By Paul Norman Published
-
Laura Kenny, Britain’s most successful female Olympian, announces retirement
Kenny won five Olympic and seven world titles during her illustrious career on the track
By Tom Thewlis Published
-
Former Ineos Grenadiers boss Rod Ellingworth becomes race director of Tour of Britain
"I feel a real responsibility to get this right," says Ellingworth about new role
By Tom Davidson Published
-
'We'll have rounder wheels than everyone else' - Team GB confident in new Olympics tech
Updated Hope-Lotus bike won't feature until Paris, confirms performance director Stephen Park
By Tom Davidson Published
-
Jody Cundy Q&A: 'Strictly Come Dancing made me a stronger cyclist'
The Paralympic legend tells Cycling Weekly about almost retiring in 2012, the time he borrowed a Porsche, and how dancing can make us all better cyclists
By Tom Davidson Published
-
‘It’s a performance thing’ - why riders are eating Calippos and Greggs steak bakes to fuel gold medals
Forget expensive gels, the best race nutrition comes from corner shops
By Tom Davidson Published
-
Emily Bridges says British Cycling 'violated' her human rights over trans participation rule change
National federation blocked transgender riders from competing in its female event category last year
By Tom Thewlis Published
-
Local authority collaboration key to reinvigorating domestic racing, British Cycling task force says
Ed Clancy, task force chair, says 16 recommendations are ‘realistic and attainable’
By Tom Thewlis Published
-
Extinction Rebellion protest Shell deal at British Cycling AGM
Group promises more action against governing body’s controversial Shell sponsorship
By Tom Davidson Published