Colnago admits that its choice of picture in a tweet on Friday was inappropriate and issues an apology on its Facebook page

Italian bike manufacturer Colnago has issued an apology after a picture it posted on Twitter on Friday caused a social media storm.

The tweet read ‘Ready for the weekend ride?’ and features a picture of a lycra-clad girl provocatively leaning over one of Colnago’s bikes, even sporting the brand’s famous Ace of Clubs logo painted on her cheeks.

Colnago tweet

Needless to say, the tweet didn’t go down to well, with Twitter users replying to point out the #marketingfail and the sexist nature of the picture.

Colnago issued a statement on its Facebook page, admitting the post was not appropriate and that it has clarified its social media policies.

“Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and not at all appropriate,” it reads.

“Colnago has long-supported women’s cycling and continues to provide such support, we do not condone sexism, on or off the bike, and sincerely apologize for posting the image.

“Our social media policies have been clarified internally to prevent such posts from happening in the future. We respect all members of the Colnago community, and we appreciate the needed feedback many have provided to us on this matter.”

Twitter users pointed out to Colnago at the time that the lady in question wasn’t actually ready for the weekend as she had no shoes or helmet on.

The East Yorkshire branch of CTC played the Jeremy Clarkson card…

While Amanda Reycer chanced her luck with a speculative job application.

It’s not the first time this year that we’ve seen a bike company called out on its sexist marketing, with MTB manufacturer Superior claimed that “Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails.”

Belgian race organisers were also condemned for using women in bikinis as prize-givers at a women’s race in Flanders.

  • Anibal Arcila Moreno

    Porqué tienen que ser tan políticamente correctos? No veo los constructores de automóviles, de motocicletas, los estudios cinematográficos, pidiendo disculpas por ser sexistas

  • Samuel Clemens

    So he voices an opinion, you feel that entitles you to call him a cave dweller. I can see which one here is more civilized and it is not you, my friend.

  • Roger

    What is wrong is that it isn’t Campagnolo kit on the bike. Apart from that it’s all good.

  • ummm…

    POINT ONE Equality: That is a big net you cast to condemn everything you dont like or certain/specific policies that have an egalitarian notion at their center. We can discuss specific policies i.e. affirmative action, but to say equality is dubious is, well, dubious. Also, one cannot deny that certain systemic wrongs can only be cured via policy and cultural changes. Government is the representation of the people, and therefore when the people ask for it, and there is a social good, then a real debate must be had on a policy’s benefits.

    POINT TWO They can call themselves whatever they want, that doesn’t mean that they should be lumped in with others that call themselves the same thing, especially with such a broad term. My idea of liberal can be, and is, VERY different from other peoples view. Lets say you are a conservative; are you a Goldwater conservative, a Ted Cruz Conservative, a Donald Trump Conservative, a cultural conservative, an economic conservative? It is just too inaccurate to generalize. Not all whites are the same, and neither are liberals. Conservative and Liberal are all very large ideologies that are not set in stone and contain many competing factions. Media attempts to make simple for the simplistic; but that is only for the benefit of those that don’t really know whats going on anyway. If I assumed all conservatives where defined by their most fascist ideologies, then I wouldn’t even be able to have a dialogue with them. The beauty is that I KNOW conservative, liberal, social, liberatarian ideologies can and do already make up the melange of our political system – and are all very vibrant and useful politics in their own right.

    POINT THREE Now you throw another word into the mix. Communists and liberals are NOT the same thing. You should know this, and if you don’t then you should check into this. Again you attack “liberals” by telling me how “hate speech” is “verbal delict” but you offer now rationale. Explain to me what each one is, in your understanding, and I can try to work through it with you. What you say is that a society collapses when equality is injected. This is a very strange idea. I’m sure the equality that the Irish, Italian, Jews, Hispanics, blacks, women etc. have achieved over time is not the works of our incompetent presidents or government.

    I find that you are just being very reactive to what you find alien to your own personal beliefs. There is a bit of a throwing around of terms and then the drawing of vague and undefined relations between the two. It is going to be very hard to convince me that the simple notion of equality, the very ideology that we use our drones to “spread” around the world, is a problem. What is a problem is not thinking for ourselves.

  • Wayne

    equality is never crap

    It is, people are not equal and never will be, people are different among themselves mentally and physically.

    Equality is just excuse for uplifting incompetent people at expense of others, more qualified persons.

    However liberal is a very broad and undefined term. So, these “liberals” as you say are not liberals at all.

    I know what are you trying to say, and I agree with you, but it is their problem. They call themselves liberals and when I mention liberals, I think about SJWanker type of people.

    They are more like fascists in the way they wish to censure discussion/action – and push their own preferences upon the body politic whether it is appreciated or not. So, when we talk in such general terms we are inaccurate.

    No, they are more like Commies and use similar tactic. “Hate speech” is liberal newspeak version of Communist “verbal delict”.

    And liberals are like Commies for “equality”, as result society collapse because incompetent people get position of power.

  • ummm…

    “Equality” crap? C’mon equality is never crap. Lets just start off there. You are being waaaay to general.

    I don’t know if I’d call “them” liberals. Liberals allow for the freedom of speech, freedom of choices etc. etc. There is an aversion to censuring for liberals, possibly more so than in any other political ideology. However liberal is a very broad and undefined term. So, these “liberals” as you say are not liberals at all. They are more like fascists in the way they wish to censure discussion/action – and push their own preferences upon the body politic whether it is appreciated or not. So, when we talk in such general terms we are inaccurate.

  • Wayne

    Liberals are promoting this “gender” and “equality” crap. I may have liberal or libertarian views on some issues, but en masse liberals are responsible for this.

  • ummm…

    woah woah woah slow down. Dont blame liberals en masse. I THINK I’m a liberal and I’ll say this; these guys/girls are very confused. It is infuriating to see other men flog themselves and indict men as a result of a very manufactured and unthoughtful gender propoganda machine. Take some solice in the fact that these men are treated horribly and are VERY disposable in the eyes of the gender warriors. If they havent already been purged of the movement it is only because they are powerless in it and nobody has noticed them. The second they smarten up and question the propoganda, they will be purged and start thinking seriously.

  • Wayne

    Watch out, we have SJWanker here.

  • Wayne

    Pathetic bleeding heart liberals, manginas and SJWankers.

  • ummm…

    btw, if i understand your point it goes as follows: the ad was bad because it offended a target consumer. So, you dole out rights based upon consumer behavior?

  • ummm…

    hahaha I’m no macho man. Do some reading of sources, attend lectures etc. I’ve done so in 2015 and for years previous. If I ran down my profile for you you’d probably understand that your unwillingness to engage in genuine discussion is problem number one.

    After you’ve exercised your curiosity then come back and offer me a cogent argument as to why the image is ethically/morally/theoretically wrong. I’d be more than happy to engage you in reasonable debate.

  • John Brown

    Hmm it seems you haven’t comprehended my points, and actually confirmed several of them in your own arguements.

    Enjoy the rest of your life, and welcome to 2015.

    Feel free to have the last word and prove to everyone you’re the big man around these parts.

  • ummm…

    1. Why do you think this mainly offends women? Most people showing distaste here are men, if not all.

    2. Your definition of “militant…” Is an opinion. In fact usually the oppressed are militant, fyi.

    3. Calvin Klein sell underwear not men. Let’s look at Magic Mike XXL. I suppose you have an excuse to explain away the male objectification there. What about the old spice commercials. They sell deodorant correct? I can find a billion reasons as to why you are silly. Your personal preferences and beliefs are just that, personal. In order to impose them on others you need strict scrutiny and glaringly obvious benefits to curtail expression. You have none. What you have is a set of double standards and prudish ideals that the west has begun to grow tired of. Take ur gender warring to the developing world were it may be needed.

  • John Brown

    If an advert offends a group of people, in this case mainly women, people expressing their distaste for the advert is not “militant gender propaganda”. It’s quite the reverse. Militant gender propaganda would be if an entity was is oppressing offended groups from speaking up against the entity in question.

    Calvin Klein sell underwear. Colnago sell bikes, not women.

  • ummm…

    how come you didn’t answer my question? Do you care about this woman because of her increasing market share as far as cycling consuming, or because she is a woman who is being sexy? Which?

  • ummm…

    tell you what little boy…how about keeping up with gender studies and making your own opinions

  • ummm…

    You are making a fool of yourself. Its ok, sometimes I do to.

  • ummm…

    so are you upset that Colnago didn’t show their bikes at a black tie event? You think they should have branded themselves differently? YOUR OPINION. You think she is a prop? That means you see her as having no agency or strength just because she isn’t hiding her lady bits. YOUR OPINION. So, what does having a pretty woman isn’t a problem? What does focus and intent mean? The focus was to meld bikes, playfulness, some degree of sexiness. Whats wrong with that. I used to be a self hating man as well. I used to be a feminist. One day you will see the folly of your ways and become a pure humanist. I can’t even begin to show you the fallacy of your ways because it has to have been lived. You need to be paying attention before your really figure out that you have been agitated into a state of ignorance by the gender wars.

  • ummm…

    not even a 3. They did not degrade her in any way.

  • ummm…

    Can’t see what is wrong here. Maybe not a picture for your CV, but…

  • ummm…

    That doesn’t prove anything. You are part of the problem of hysterical censorship; the weakening of a free speech regime. I don’t know when you started to hate expression (whether you agree or not) but in this case it is especially against your interests, as the ideology underpinning your belief is a form of militant gender propaganda. If the buff guy was in the same pose? It happens all the time. Look at Calvin Klein adds, OR ANYTHING ELSE! Imagine my daughter in that position? If I have a daughter she may one day get married – you do know what that means. It means that she will probably be doing that very position on weekends, if she is so lucky to have a healthy loving relationship. You should be a little more critical of what you absorb into your pysche.

  • ummm…

    I hadn’t seen this. I have educated myself. I did so at all levels of schooling. I even took credits in courses under the gender studies dept. I went to a public university for my final three years and ideas of classicism, gender etc. were all part of our critical lense. I’ve done more work than you have, likely, but I don’t know you. You still haven’t answered what is WRONG with the image.

  • John Brown

    Pathetic advertising. If you don’t understand why, you’re part of the problem. There’s a myriad of clever things you can do with an advert. Hell, if you can’t think of one, just picture the bike.

    If you really are struggling to realise why there is a problem with this advert, try the following:
    1) Imagine a buff guy in a the same pose. Like it? Think it enhances the brand?
    2) Imagine it’s your daughter in the pic under the caption “weekend ride”

  • Roger

    On a Colnago? Beppe Saronni I reckon.

  • Chris Hazael

    I ride during the week too…

  • Chris

    Are we sure that is not Cipoliini?

  • Chris

    Oh dear! The old winge, we don’t get enough TV coverage. What does that tell you? No public interest maybe? I note the message on your link is that women are better than men on distance events. Stop whingeing and demand to join men’s events. If your verbiage is anything to go by, you will win them all.

  • john

    Because she’s attractive, and blokes might think yes I do fancy a ride this weekend?

  • Rupert the Super Bear

    These Italians… I don’t know, what can you do with them? A few lessons in PC wouldn’t go amiss I feel. On second thoughts, bless ’em!

  • David Chadderton

    Excuse me. Are you writing about me?
    I have nothing to boast about thanks.
    There is no need for personal rudeness.

  • David Chadderton

    A road bike on a sandy beach; I don’t think so!

  • David Chadderton

    Dear FPCyclist, please feel free to believe whatever you like. It’s a free world on thoughts.
    The profile picture is of me chasing the motor bike on our Ballarat track. If you are 71 years young, (+/- a few) come on down to our Saturday morning club training races and give me an age challenge. The youngsters are all too fast for me.

  • David Chadderton

    So you can test my urine for suspect substances perhaps?

    At my speed there is always plenty of time to visit a toilet thanks.

  • FPCyclist

    How about Angie Dickinson circa 1972 in this pose? Va-voom!

  • FPCyclist

    There’s bar tape?

  • FPCyclist

    Anything else, Dr. Freud?

  • FPCyclist

    It’s a new aero position….you should see her Strava numbers!

  • FPCyclist

    Nope…it’s really mine.

  • FPCyclist

    Baloney. Prove it.

  • FPCyclist

    Cheeky…..tee hee…..

  • FPCyclist

    Tell you what pops…how about peeing into a bottle?

  • FPCyclist

    I simply do not believe you.

  • FPCyclist

    A bit boastful, no? Your comment is egotistical and meaningless in this debate. I am getting so tired of people like you that act like you invented riding a bike.

  • Bob

    some people are too sensitive these days, they just want something to get on their high horse about

  • Roger

    More Colnago art.

  • bigdo

    I don’t think it wss that bad..

    Certainly nothing that would “alienate” the female cycling community…

    If Colnago wanted to get out of this all they needed to do is merely have a man do the exact same ad in the same way and see how many women jump up to defend men…

    Sexism is real, but this incident is like a 3 on a scale of 10 in that area..

  • SauronHimself

    Would it be sexist if the model were an unattractive blimp? At least this girl looks like she has spent time on a bike. I bet it also isn’t sexist when they portray a male model in a suggestive pose.

  • God

    I BUILT THE GIRL.

  • ummm…

    Pig! How dare you objectify him. He is more than a mass of cells that form a muscle. Can you not see that he has hopes, dreams, agency. Or he would have agency if you didnt take it from him! You have reduced him to an amoeba with your sexism, and I wont stand for it. I’ll just relax here on my “fainting couch”

  • ummm…

    I think there was more of a to do then just four people. The story has made it to other bike biz sites, and there were a bunch of tweets I believe. Nonetheless, when somebody pulls the sexist card then a company is forced to listen and apologize, these days. I think it really only works that way because if you don’t apologize, then you are seen as taking a stance AGAINST someone. That is generally bad for biz. The gender wars are waged and run by idiots, so what can you do?

  • Jörg Hippo Thomsen

    The model was 19 during the time o the shoot… does she REALLY look younger in the pircure? She is rather petite…

    Guys… calm down.

  • Chris

    Do you want her to be 13?

  • Chris

    Rupert
    Your idea for women’s clothing seems like a good idea. However, can I point out that this has already been done. In the pre war days. Time triallists had to wear black wool tights and black Alpaca jackets in all weathers and start their events before the politically correct got out of their beds. I must stop this as I am getting turned on by the thought of damp baggy woollen tights!

  • Nic Lowe

    Check out those glutes

  • Roger
  • Roger

    I suppose so. Another question is whether this really is bad for Colnago’s business. It’s not as if the views of four people on some social media site are representative of the world in general.

  • David Chadderton

    The more I race, the luckier I get.
    But, but, but, if I get too fast, I’ll have to race with the senior males! So, working on keeping my speed down and handicap allowance up.

  • David Chadderton

    You’re welcome.

  • ummm…

    well I was only drawing an analogy for effect; the success of which is up to your judgement. Opening an abortion clinic in the deep south is bad for business because the deep south has a conservative culture that would not appreciate said clinic. Colnago sticking by an image, and making a political stance (as the image has now become a political symbol) is bad for business as they are a bike company not a political party; additionally some people have said that the female demo is what is helping cycling grow the most. Who knows about that fact, but I think the analogy works to some degree. Don’t you?

  • Rupert the Super Bear

    You lucky bugger.

  • Rupert the Super Bear

    Chris…. That may well be the biggest load of rubbish I’ve ever read. There are more women getting into cycling than ever, it’s growing at a rate of knots. We even have… ssshhhh… a World Champion!

    Warning! Sexist comment coming up! Eeeee.. when I were a lad, women’s cycling were right dominated by ladies that looked like Russian road sweepers. In fact I think many actually were Russian roadsweepers. Nowadays it’s come to point where a young man doesn’t know where to look, so many gorgeous lasses it’s more than a young lad can bear. By gum etc.

    Actually, in all seriousness, I think these gorgeous young cycling women should cover themselves up, and I mean properly. Perhaps Rapha could make an all-over black cycling suit for women – baggy wool should do – it could cover the face as well and tie up in a knot above the head. That way we could avoid the slightest chance any man might find a young female attractive in their cycling kit. PS – there is a Tour of Syria coming up next year isn’t there?

    Lucy Garner looks about 14 – actually she’s 21, and just about every photographer seeks her out because she’s got such a lovely smile. Nobody gets hurt.

  • Rupert the Super Bear

    He’s in the nud you American loony.

  • Rupert the Super Bear

    Kate – I’d feel very vulnerable if I rode my bike in the nude! Perhaps you hadn’t noticed Mario’s lack of togs. PC oversight maybe, or perhaps you were distracted in some way?

  • Rupert the Super Bear

    “Ass” is a crude American expression we could do without thankyou. We prefer “bum” in the civilised world.

  • Roger

    Well if you’re going to be a pedant, you should at least get your own English right. “You don’t also know the difference” isn’t what you mean, is it?

  • Roger

    What have “clinics” that kill babies got to do with a bike manufacturere showing a picture of a girl?

  • ummm…

    You are right, the bike doesn’t fit him at all! It is too big!

  • Mick Ayres

    Looks a bit high in the saddle!

  • dave

    Yeah Tyler stop trying to make it strange, just give it a rest.

  • Lopekal

    Seems you don’t also know the difference between grammar and counting.

  • Lopekal

    Shes not wearing shoes. Shes with a bike thats far too big for her. The comment in the tweet is a double entendre that makes it clear that a “ride” here refers to both the bike and the woman, thus
    equating an object (a bicycle) with a human (the woman), who incidentally, is presenting herself like a baboon on heat.

    Even if you dont agree with any of that, its Colnago’s marketing department treating its customers as though they are immature 13 year olds.

  • barraob1

    Why don’t you look up her age Tyler? Don’t be so lazy, we’re not your personal Google.

  • barraob1

    Good lord man, get a hold of yourself.

  • barraob1

    Give it up Tyler, your faux outrage is ridiculous.

  • Name

    It’s a cheeky joke, at the expense of no-one! Don’t be immature

  • Name

    Completely missed the point of that comment – Explain to me how I’m a misogynist, please. #bansexy

  • Roger

    Yummy. Can’t wait to be as old as you.

  • dave

    that’s just how she stands

  • ummm…

    I’m sorry but you are being ridiculous. If this sort of provocative thing isn’t allowed then neither are short skirts or Magic Mike XXL. Like I’ve said a million times; once a feminist no longer. It isn’t ur duty to bring me back into the fold, but recognize and respect when others don’t agree and try to understand them. Where is the gender violence here? What exactly is WRONG here, not just a bit smutty as u see it?

  • Chris

    It always worries me when someone wishing to refute my case starts with an insult. (My assertion was not ridiculous.) It indicates a closed mind.
    I am very familiar with female physiology, after all, I have been married to one for many years. You ignore the main premise of my argument which is caused by sponsors being less interested in female cyclists. Road cycling is an endurance event, not unlike marathons which are multi sexual. It is not beyond the wit of the organisers to hold handicap events, assuming you accept that this could be considered sexual discrimination. In fact it would give a whole new dimension to a road race. The idea of males and females finishing at the same time, with both male and females in their own or mixed breaks and/or pelotons, would give extremely exciting viewing. If it requires a change to the rules so be it!
    The alternative is to go down the Swiss road I pointed out earlier.

  • Conscience_of_a_conservative

    CLEARLY A P.R. STUNT. SOME OF THESE PHOTOS SAY COURTESY OF COLNAGO.

  • Chris Garrison

    What a ridiculous assertion that completely ignores basic human anatomy. Women are not simply smaller versions of men. We have completely different pelvic anatomy that results in any one of a number of other anatomical variations that mean muscle mass, centre of gravity, weight distribution, etc are vastly different to men.

    By your logic, women should always compete with men in every sporting event. It’s also not up to women pros to decide how long they race. They train just as hard as men, and it’s the current rule structure that limits the length and number of days of pro races. To suggest that they aren’t able to compete a the ‘top tier’ is an insult to female athletes. One only needs to look at sports outside of cycling, such as tennis and triathlon, to see where equality is working.

  • SeanMcCuen

    ..but you’re above all that, aren’t ya?

  • SeanMcCuen

    step off.

  • SeanMcCuen

    what problem would that be?

  • Kate

    Can’t see where there is any suggestion that someone “ride” him, nor is he posed in a vulnerable position. Cleared up for you?

  • ummm…

    So they have a voice only when the grab more market share?

  • ummm…

    Don’t get it

  • Chris

    Ditto. I am so fed up with the repressed PC brigade. I put it down to poor potty training.

  • Ashley Masen

    Those promoted Stories are added automatically via Outbrain. I agree though and I wish sites would use stop using these content discovery systems as they add nothing valuable to their sites

  • Roger

    Yes. I am not very good at grammar. So what?

  • Conscience_of_a_conservative

    Nobody is talking about this, but Colnago’s tend to get sold to older cyclists. The ad was an attempt to target a younger crowd. Somehow that message got lost, or perhaps I’m reading into it a bit.

  • David Chadderton

    I am a Master 9 track racing grandad. Because I am that fast, I am put into teenagers racing groups, almost always with several girls. That is the view I spend most of my training and racing time with, until they sprint off ahead and leave me half a lap down. My only interest is whether I can keep their wheel, catch up and sprint past, nothing else.

  • Riggah

    So many more people got to see this photo thanks to the wilfully offended.

  • Conscience_of_a_conservative

    Huge difference between Colnago’s tweet an the offensive/pulled ad by Superior bike company aimed at women. It’s an ad that stimulates. Nothing new in the world of marketing.

  • Jeffrey

    Uh, OK?

  • Rupert the Super Bear

    Get a grip.

  • Lopekal

    Keep going Jeffery…. you’ve almost worked it out.

  • Lopekal

    The *only* difference and yet you go on to name 3 of them.

  • Sinel

    I look like that when I’m getting ready to ride! What’s the big fuss?? It’s a bit cheeky but so what? Lighten up.

  • Lopekal

    Fallacy of relative privation.

  • Lopekal

    Hes wearing cycling shoes and is on a bike that fits him, so apart from the lack of clothes showing his naked, well toned form, what is out of place? Nothing.

    In the Colnago image, the model has no shoes, has a bike that shes has fuck all hope of every climbing on, in a sexually suggestive position, accompanied with a double entendre leaving it ambiguous as to whether they are suggesting you ride the bike or the model.

    Its so simple to grasp that even most of the sexually charged 13 year olds the tweet was meant to appeal to would get it.

  • Lopekal

    You probably need the assistance because all your mates say you cant cycle for toffee.

  • Chris Garrison

    It’s adorable that you think what I’m displaying is hostility.

  • Roger

    The only hostility here is coming from you. We all love the girl in the pic and women cyclists in general. And my wife says you need to lighten up.

  • Roger

    The only difference between those two pics is that Cipollini has shoes on. Plus the chick looks a heck of a lot more appetizing than he does. And her Colnago is far nicer than his bike.

  • Chris Garrison

    I’ve seen your various replies, and it’s clear which one of us is misguided and falls on the wrong side of this issue. Hint: it isn’t me.

    However, if you are happy with the idea that cycling should continue to be male-dominated, with a faction hostile to women, then by all means please continue harbouring your current attitude. You aren’t going to stop the tide of women taking up cycling, getting better and faster at it, and becoming advocates for better infrastructure. You might think that there are more people like you in the sport than like me, but there again is where you’d be wrong.

  • Next they should apologize for using the image without permission of the copyright holder.

  • ummm…

    Wait wait wait, what are you defining as a decent bike? You can get one for a lot less than a Dogma or C60

  • Roger

    Protection from what? The biggest risk is that when the brats see this kind of thing they will want decent bikes too, as I have had the misfortune to discover.

  • Roger

    My wife loves it. So do my children. My oldest daughter (age: 14) wants to get one done of herself. She wants to use my C60 as a prop, because her Dogma is looking “a little the worse for wear”. I actually reckon it is because she can’t be bothered to clean it.

  • Jeffrey

    So sick of political correctness and the o-so-easy callout on sexism. I see no problem with the image. Except why is she not wearing any shoes?

  • ummm…

    You are well meaning. You are also misguided. Reality isn’t a child protected space. Reality is also not what always what you or I believe it to be. You are assuming a lot from an image. There are possibly a thousand words in that image, but none of them are “oppress women”; just as a short skirt does not say “oppress women”.

  • ummm…

    Lol. If it is ELB I change my stance and say the image is harmful to female body image, because they airbrushed her into a hottie

  • WT

    I didn’t say she *was* 14. But I do think she has quite a childlike appearance and it seems inappropriate for such a sexualised advert.

  • Roger

    It’s Jeannie Longo (age: about 120) and yes it’s been airbrushed.

  • Chris Garrison

    What a distressing lack of empathy and understanding in these comments. One doesn’t need to be offended by this picture to understand why it is offensive. The growth of the bike industry is coming from women, not men. Images like this send a message to women and girls that cycling isn’t a welcome environment for them. Rather, it’s yet another sausage fest where catcalling and sexism exist. If you are fine with this image, then you must be fine with hanging it on the wall of your child’s bedroom. Or showing it to your wife, or sister, and telling them how they should feel.

  • Terry Hudson

    Hahaaaa brilliant!!!

  • ummm…

    Hey Tyler! He doesn’t have a clue either. It is just so glaringly obvious to you isn’t it; woman + sexual themes = gender violence. It is everywhere in your mind isn’t it.

  • ummm…

    that is not ELB. Can somebody verify this? This image is criminal if it is; criminally misleading as far as airbrushing goes.

  • ummm…

    I didn’t say they were identical. I only pointed out the use of the human body for effect. In fact, I basically conceded they were different in the way I formulated my comment; however the OJBECT of the human body is constant. Now tell me how the Colnago twitter image is damaging. Is it outside the ethics of normal human behavior? Should we make it illegal for sexuality or provocative language to be uttered? Is the image perpetuating a harmful social dynamic or does it flow from innate human qualities and a certain creative inspiration? What is the causality that goes from the image to a specific harm? What I find so hard to stomach, as a reformed gender fascist, is the censorship of what offends you. Nice bike + attractive woman and double entendre = gender violence. Colnago took the image down because it was bad for business. Abortion clinics don’t open up in the deep south in america because it is bad for business. Tell me where you stand here. I can agree with you if you say Colnago should probably play it safe and remove it, if only for a vocal minority, however misguided. I cannot agree if you imply that the image itself is violence.

  • Conscience_of_a_conservative

    Others use far worse ads to sell on TV

  • Conscience_of_a_conservative

    Elisa Longo Borghini 24 years old. She’s not 14.

  • ummm…

    Is it not that difficult? Shows how clueless you actually are. For me it appears to be self evident. For you it appears to be self evident. The thing about living in a society is that there are differing opinions. So please, give me your simple and self evident explanation of the photo I attached and of the photo that has called such an uproar. I’d really love to hear your reasoned argument. In all honesty I WANT to hear the argument, instead of being told I dont understand, because in my estimation it is you that does not. But, I like convincing arguments. Have at it.

  • Tyler B

    I don’t believe you have a clue.

  • Tyler B

    Can you enlighten us as to the age of the model?

  • Tyler B

    It’s a girl who looks 13 with a suggestive tagline. By any reasonable standard that is just sick.

  • Tyler B

    Is he riding the bike? Check. Is he posted coquettishly? Nope. Is he engaged in actual activity? Why, yes. Is there any sort of double entendre presented as a tagline? Nope.

    This should not hurt your brain that much to understand.

  • Tyler B

    It’s really not that difficult to understand. Just stay home from here on out.

  • Tyler B

    I am really interested in knowing how old the model is. She looks about 13. I’m really hoping that this isn’t as absolutely gross as I think it is.

  • WT

    That girl looks about 14. You can’t even see much of the bike. Rather seedy.

  • darkimage

    Only adults seek in it something bad, the child did not perceive

  • Conscience_of_a_conservative

    Everyone’s just way too politically correct these days. Everyone needs to chill.I don’t believe Colnago was being derogatory here. At worst they being provocative.

  • Roger
  • Roger
  • Roger

    Ha ha! If Twatter doesn’t like it, it must be OK. Shame Colnago apologized though.

  • Chris

    Quite clearly Mike42 has reached his dotage and therefore thinks that anyone under 30, male or female, is potential jail bait.

  • darkimage

    Prohibit relationships with women’s cycling competitions! Right now!
    😉
    Sick is one who has a sick thoughts looking at this graphic.

  • ummm…

    Chris, J1 should be allowed to express his thoughts and ideas, however base and objectionable they may be. Using “code” language such as the manufacturers part number would only obfuscate his stance, which is not in the interest of us all. Openness and frankness is a necessity of the free speech regime. Hopefully he will be dragged from his home and flogged appropriately. Nonetheless, it is his right to have prejudice.

  • Chris

    :^))

  • ummm…

    MISOGYNIST PIG!

  • Chris

    Sorry ummm your selfie leaves me cold, but on the other hand the headline picture, has exactly the opposite effect.

  • Chris

    J1 I find your attitude regarding the colour of bar tape absolutely disgraceful. Please do not parade your colour prejudices in this forum again!! If you must differentiate on the basis of colour, please use the manufacturer’s part number.

  • ummm…

    no worries. Just wanted to make sure your vote against “hysteria” was heard.

  • ummm…

    You know, political correctness is getting a bad rap. I’m a left center type of guy. I grew up thinking political correctness was not a stifling concept, but a concept that would help us have dialogues in respectful and informed ways. So, what went wrong here – the idea of politics changed, or the idea of PC got hijacked to censure others? Or maybe I never had it right. Nonetheless, this particular issue has been studies, yet gender warriors ignore all the facts and continue to make fools of themselves by picking small inconsequential fights with no true purpose.

  • Rupert the Super Bear

    Well said ummm…..

  • Rupert the Super Bear

    Yes, you’re right ummm…. Sorry about that.

  • ummm…

    I know we are celebrating the athletic form here, but I can’t help but thinking that his body is being objectified to sell a bike. So confused.

  • ummm…

    Celebration of the athlete and human form? Or, shameless objectification of the male form to sell a bike?

  • ummm…

    Ooooooh I had no idea that 1) perceiving a persons physical beauty was “looking down” upon them [only in the US/UK do we see a fundamental aspect of ourselves as base and lowly] 2) I had no idea that only WOMEN were “looked down” upon as objects of desire. What you say is so devoid of truth or rationale that I won’t even waist my time. You have some growing up to do. Gender politics in the real humanist egalitarian sense is changing. Your faux outrage will no longer be en vogue in a few years. This is coming from a former feminist. WOMEN are running from the current gender political echo chamber, because it has gone awry. Maybe you should think about what you are saying, because I don’t have the will to explain to you decades of history and social theory.

  • Josh Owen Morris

    Half the world routinely get looked down on as little more than objects of sexual desire for the other half and you think pointing it out when it happens is a problem?

  • ummm…

    I’m guessing this was meant for Mike, so I’ve copied it to his reply. On another note I think people should be more disturbed by his comment than the photo.

  • Tio El Rei

    OMG! I never gave the permission to colnago to publish it….incredible!
    AND yes, Jörg did built it, its my c60.

  • ummm…

    I’m guessing Rupert meant this for you: “FFS to you too. “borderline-child-pornography image”. Don’t be absurd.”

  • Rupert the Super Bear

    I think this is a very serious issue. Obviously people are being put at real risk here. I think the best thing Cycling Weekly can do is to publish a poster-sized version so that politically correct academics like myself can really study the issue properly.

  • Rupert the Super Bear

    FFS to you too. “borderline-child-pornography image”. Don’t be absurd.

  • ummm…

    Hey cycling weekly. Please don’t report on this stuff. It is a nuisance. I didn’t realize the beauty of a bike and of a human being when put together is a celebration of the patriarchy. Stick to debated thru axles at the moment.

  • ummm…

    you are ridiculous

  • J1

    WOW, red bar tape!

  • ummm…

    There was a bike in that picture?! Just kidding. Well done. Can’t see the problem here even if it was an Ad. Sexuality and the human form are at least as beautiful as a bike. Whats wrong with pairing the two?

  • ummm…

    Nothing is going to make sense when SJWs go too far.

  • ummm…

    what is the problem here? I don’t see one either. Explain to me how I’m a misogynist, please. #bansexy #thepatriarchy #manufacturedoutrage

  • Chris

    This will probably offend the usual plain feminists. The girl in question has a great figure, but that bike is just too big for her!

  • I somehow think that the reference to “ride” doesn’t include the bike….
    But hey, she can push my bike up the hill any day

  • Mike42

    Dear men who want to appear macho by saying there’s nothing wrong with this: just STFU. No-one’s going to think you manly by displaying your approval/enjoyment of a borderline-child-pornography image. FFS.

  • Mike42

    …because you’re part of the problem.

  • Ryan

    Maybe if you stopped making Banana Pancakes you’d see it

  • Jörg Hippo Thomsen

    Also: THE PICTURE IS NOT AN ADD. It was a private photo shoot by a Colnago Owner who celebrated building up his one of a kind C60 with a model shoot to remeber the day… How do I know?

    I BUILT THE BIKE.

  • JJ_Chester

    Let’s go back to the old days when you would never see a woman in a bike ad. Oh wait…that was sexist. If only they had had the good sense to hire Kim Kardashian, the tweets would have been totally different, and from the same tweeters.

  • blemcooper

    Somewhat ironic story on a web site with so many “Promoted Stories” (aka ads) about the hotness of women golfers, weather reporters, athletes wives, etc…

  • Jack Johnson

    I don’t see the issue