Here we present part three of our photo special from the 2010 Cycle Show at Earls Court, London.

The show opened its doors to the public on Friday morning, showcasing the latest bicycles, cycling products and services.

Although several of the major manufacturers have already aired their 2011 product ranges at shows such as Eurobike, the London show gives the manufacturers a chance to show off their latest products to the British public.



According to the organizers, bookings are 12% up on last year and who knows how many may spontaneously decide to go over the weekend? The more the merrier, we say.

Cycle Show 2010 Fri 08.jpg



We saw Quoc Pham at last year’s show and admired his exquisite traditional leather touring shoes. Now he has an SPD-soled version as well, with a more rugged sole. He’s on the Condor stand.

Cycle Show 2010 Fri 09.jpg



One word: Campagnolo. Standing like the mothership in the middle of the Cycle Show.

Cycle Show 2010 Fri 01.jpg



British engineers Royce Racing are showing all-new, all-titanium ‘Racing Gold’ hubs which are made to order. You can have any combination of drillings and spacing

Cycle Show 2010 Fri 07.jpg



Traitor Crusade singlespeed cyclo-cross frame £499 with Columbus Cromor tubing

Cycle Show 2010 Fri 10.jpg



The Metropolitan Police are inviting cyclists up into the cab of a big old truck to show how riders are obscured in certain situations, even with the fancy new mirrors

Cycle Show 2010 Fri 11.jpg



Importer Chris Chance shows off a Principia C40 decorated for the charity event La Flamme Rouge by designer Paul Smith

Cycle Show 2010 Fri 12.jpg



Gaynor from British company SealSkinz is spending the Cycle Show standing in a tank of water to demonstrate just how waterproof their socks and gloves really are

Cycle Show 2010 Fri 13.jpg



Pearson’s Cycles locked a nicely battered bike to the fence of the Earls Court venue. The white mud is the authentic Tuscan stuff from L’Eroica

Cycle Show 2010 Fri 02.jpg



‘An Audience with the Journalists’ with David Harmon hosting. William Fotheringham, Ned Boulting, our own CycleSport Deputy Editor Ed Pickering and Tony Farrelly


Cycle Show 2010 Fri 05.jpg



Sigma Sport’s Mark Cooper doesn’t struggle to hold up the only Cervelo R5CA in the UK. 760 grams with it’s bottom bracket bearings. Mind you, £6,500; yikes


Cycle Show 2010 Fri 03.jpg



Pearson Cycles celebrate 150 years in Sutton with this elegant town bike customised with saddle, grips and crash pads by high-society tailor Timothy Everest


Related links



Cycle Show 2010 photo special: part two



Cycle Show 2010 photo special: part one


Cycle Show 2010: Press day photos



Cycle Show 2010: Sneak peek