Andy Briggs, Friends Life Group Chief Executive, with Olympic Gold Medal medallist and triple world champion, Dani King, (R) and double World Junior Road Race Champion, Lucy Garner, (L) to announce Friends Life’s sponsorship of the inaugural Women’s Tour, at Friends Life Group headquarters in London.
Life assurance provider Friends Life was this morning announced as the title sponsor for this year's Women's Tour.
The FTSE 100 company, which also backs the popular t20 cricket competition, will also have its logos bedeck the race leader's yellow jersey.
Top field for inaugural Women's Tour
Marianne Vos confirmed for the Women's Tour
Women's Tour in "good shape" as sponsorship search continues
Marianne Vos enthusiastic about British Women's Tour
Women's Tour start venue confirmed: Oundle, Northamptonshire
The Women's Tour to start in Northamptonshire
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
-
Hire and hire: Bike rental schemes hit record numbers in the UK, almost topping 25 million ridesAn average of 67,565 rides were taken a day between September 2022 and September 2023, an increase of 24%
-
Egan Bernal says he has regained his pre-crash form, but others have improvedColombian, who suffered traumatic training accident in 2022, aiming for return to Tour de France
-
Tweets of the week: A wholesome Women's Tour edition full of schoolchildren, dancing, and ShrekThe Women's WorldTour comes to England and Wales, and encounters some good things
-
Grace Brown takes the stage win after a stunning stage four at the Women’s TourThe Australian proved too powerful in the closing stages as she sprinted to victory in Welshpool
-
Lorena Wiebes secures another convincing Women's Tour victory with stage three winThe Team DSM rider powered away from the rest of the field to take her second consecutive stage victory
-
Women's Tour organiser seeking title partner to deliver live coverage of eventSweetSpot is hoping to raise £75,000 from a sponsor so it can broadcast the race live and adhere to UCI rules
-
Life through a lens on the Women's TourWriter James Shrubsall swapped his pen and paper for a camera and joined Simon Wilkinson at the Women's Tour last year
-
Tour of Britain and Women's Tour generated £34 million in 2021, research reveals1.3 million spectators also watched 14 days of racing across the two events
-
The Women's Tour will not be broadcast live on TV in 2021Despite having an agreement with Eurosport GCN the women's Tour of Britain is not able to broadcast live
-
Strava survey shows majority of female riders feel there are no barriers to cyclingSixty per cent of women surveyed by Strava believe there are no barriers to entry for women who want to cycle
