Garmin has extended its sponsorship of the US-based professional cycling team that bears its name. The satellite navigation manufacturer has re-signed to the ProTour squad until the end of 2013.
Team owner Jonathan Vaughters said: “When Garmin first decided to partner with us, we said we believed that a new era of cycling was upon us. Today, with this significant extension, we can now say – the era is here.”
“Garmin’s commitment to innovation and integrity mirrors our own, and knowing that we have their partnership for the next four years means that we can continue to develop the next generation of cycling champions,” said Vaughters. “We can continue to make technological innovations that will give our riders a competitive advantage on the road. And off the road, we can continue to help better the sport.”
Jon Cassat, Garmin’s vice president of communications, added: “The success of the team spans the globe and surpassed our expectations for the first year and a half of our title sponsorship, bringing Garmin’s reputation for quality, commitment, performance and productivity into countless households in Europe, North America, Asia and Australia,” said Jon Cassat, Garmin’s vice president of communications.
“Our objectives were – and continue to be – to integrate our products on sports’ biggest stages and to build global brand awareness. Whether capturing victories around the world, winning national championships or working to develop future generations of talent, Team Garmin has helped us achieve those objectives and has made an impression on billions of potential customers.”
According to Garmin, the team has been instrumental in helping to develop several new products for the company, including the new Edge 500 GPS-enabled cycle computer.
The squad is home to British riders Bradley Wiggins – fourth overall in this year’s Tour de France and recent winner of the Jayco Herald Sun Tour – and David Millar, who won a stage of this year’s Vuelta a Espana.