Giant-Shimano chases on stage four of the 2014 Tour de France
Giant-Shimano has today confirmed a four-year co-title sponsorship deal with German shampoo producer Alpecin effective as of January 2015.
The highly successful WorldTour outfit, home to sprint king Marcel Kittel and his famous blonde coif, will be known as Giant-Alpecin from next season. Shimano is set to stay on as technical partner.
Giant sponsor supports inclusion of first Chinese national in Tour team
Giant-Shimano on hot winning streak
Argos-Shimano becomes Giant-Shimano
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