Proving that Britain’s economy isn’t all about bankers and estate agents – and it’s not all in the doldrums – children’s cycling specialist Islabikes has launched its business in the United States.

From April 15 American mums and dads will be able to order kids bikes that have gained a reputation for excellence here at home.

“I’m really excited that more children will have the thrill of riding our super lightweight, well-fitting bicycles. I hope this positive experience will lead some of them to a lifelong love of cycling” said Islabikes supremo Isla Rowntree.

Contact: www.islabikes.co.uk or new US website www.islabikes.com