Meet the new cycling superfood - pork scratchings

Online retailer MuscleFood.com, already popular among Olympians such as Jade Jones and David Weir, has reinvented the traditional pub favourite

The definitive pub snack could soon be making its way onto a cyclist's menu.

Online retailer MuscleFood.com, which specialises in food for athletes and fitness fanatics, has put together a 70% pure protein pork scratching, which it describes as the world's first high protein version of the tasty treat.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.