'Hard-hitting' campaign to increase awareness of cycle safety called for

By Chris Marshall-Bell

A petition has been set up to force the Department for Transport into publishing a ‘hard-hitting’ campaign to show cyclists’ vulnerability on the road.

The petition, set up by David Paul Munn on the Government’s e-petition website, has been launched after a spate of well-documented cycling fatalities and injuries on the nation’s roads.

Transport chiefs appear to be receptive to the call to accommodate cyclists on the road better than ever before, but now they are being asked to produce a hard-hitting TV and newspaper public information campaign to highlight the dangers that cyclists face.

The petition adds that such adverts should “be aimed at promoting good road use by both motorists and cyclists” and “it should clearly demonstrate the outcomes to a cyclist if hit by a motor vehicle”.

It is concluded with the aim of reducing the amount of cycling related accidents.

  • Johnnie d

    I hope this is not just going to be a negative campaign highlighting the dangers of cycling. There is a need to highlight the responsibility of drivers to other road users and pedestrians. There should be an introduction of a 1.5 metre passing guideline with road signs to demonstrate this as there are in France and Spain. Yes, the culture needs to change. It is unfortunate that the way this happened with drink driving was through a negative victim led campaign and although this may have had a scapegoating effect that let other bad drivers off the hook, it was all that was needed. We need some positive measures such as the 1.5 metre signs that will make cyclists feel safer and truly raise awareness.