Our pick of the best Black Friday bargains from the London retailer

If you’re looking for great deals on some of the best cycling brands, then look no further than Sigma Sport. Whether it’s online or in store, the London-based retailer has some great products at fantastic prices in its exclusive Black Friday sale.  The sale runs until Cyber Monday, and includes bikes, clothing, components and more.

>>> Black Friday bike deals: our pick of the latest deals currently available

Each day we’ll be bringing you some highlights of this weekly sale. Wednesday’s deal sees an excellent Lezyne light set available for just over £50.

Lezyne Macro Drive 600XL/Micro light set

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Lezyne produces some fantastic light sets, and this might be the best of the lot. The 600 lumen front is bright enough for heading out of town after dark, and with a peak flash of 70 lumens, the Micro rear packs a serious punch for its size

>>>Buy now for £51.99 (reduced from £94.99)

Giro Synthe MIPS helmet

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Come out on a ride with any of the Cycling Weekly staff, and there’s a very good chance that they’ll be wearing a Giro Synthe MIPS helmet. This is an exceptionally good lid, combining aero good looks, with great comfort, ventilation, and adjustability to make a faultless product, especially at this bargain price.

>>> Buy now for £124.99 (reduced from £249.99)

Giro Factor ACC road shoes

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As you can see from our review here, we’re big fans of the Giro Factor shoes. The fit is excellent and they offer good ventilation for riding in hot conditions, with a stiff carbon sole that makes it ideal for racing.

>>> Buy now for £124.99 (reduced from £249.99)

Lizard Skins La Sal 1.0 short finger gloves

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The Lizard Skins La Sal 1.0 gloves offer a great combination of classic looks and high performance. The are made high quality Pittards leather that makes them feel great, while the ergonomics padding on the palms means your hands won’t suffer at the end of long rides.

>>> Buy now for £15 (reduced from £34.99)

Cannondale SuperSix EVO Tiagra road bike

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With a pro-level carbon frame for a penny under £800, there can be few better value bikes on the market. Add in the impressive Shimano Tiagra groupset and 52/36 FSA chainset and this bike is ready to race straight away.

>>> Buy now for £799.99 (reduced from £1,299.99)

Lezyne Deca Drive Loaded 900 lumens front light

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It might look a little industrial, but the Lezyne Deca Drive Loaded can really pack a punch. It’s 900 lumen output is more than bright enough for the darkest unlit lanes, while the USB charging means there’s no excuse for ever running out of juice.

>>> Buy now for £84.99 (reduced from £169.99)

Mavic R-Sys SLR Limited Edition wheels

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Weighing just 1295g for the pair, their are very few wheelsets that can come close to matching the Mavic R-Sys SLRs in terms of climbing performance. Add in the limited edition yellow decals, and these are wheels that impressive in form and function.

>>> Buy now for £950 (reduced from £1450)

Knog Blinder O LED rear light

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Knog has a reputation for producing stylish and effective lights, and this Blinder O is no different. The 44 lumen output is more than bright enough to make you seen in all light conditions and the 30 hour maximum battery life is also seriously impressive.

>>> Buy now for £14.99 (reduced from £29.99)

BBB Controlzone winter gloves

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The BBB Controlzone winter gloves tick all the boxes. The palm and fingers have been designed to use with a touchscreen and there’s gel foam padding for improved comfort, but most importantly they’re warm enough for the coldest conditions.

>>> Buy now for £7.98 (reduced from £19.95)

Lezyne Power GPS cycle computer

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If you can’t stomach Garmin’s pricetags, then Lezyne’s range of computers offer very similar performance at a fraction of the price. This Super GPS is one of the most powerful models, storing up to 400 hours of data and being compatible with Bluetooth to give smartphone notifications.

>>> Buy now for £69.99 (reduced from £139.99)

What is Black Friday?

For consumers and retailers in the UK, Black Friday is a recent phenomenon, but it has been going strong the United States for decades.

Black Friday is the first Friday after Thanksgiving (which in 2016 is 25 November), and is traditionally seen as the start of the Christmas shopping season, with high street retailers opening their doors at the crack of dawn and offering big discounts for shoppers who have set their alarm clocks.

The rise of internet shopping has allowed the Black Friday tradition to spread throughout the world, with many of the UK’s bike retailers getting caught up in the scramble to get shoppers to part with their cash.