Yorkshire retailer opens new outlet to cope with demand

Words by Chris Marshall-Bell

One of Yorkshire’s largest cycle retailers is expanding to coincide with the increased popularity of riding in the county.

All Terrain Cycles, which also boasts being the region’s oldest cycle shop, has opened its own megastore in Wetherby, at a cost of £1million. The shop is situated on Audby lane, close to the A1.

The 9,000 square foot, two-storey showroom houses over 1,000 mountain, road and BMX bikes, as well as a workshop. Clothing and accessories are also on sale.

The new megastore is the 107-year-old company’s second outlet, with its Saltaire shop (close to Shipley) and online business producing a turnover of £3million.

Managing director Tony Booth is excited about the opportunity to reach out to more customers and capitalise on the cycle bug. He said: “The combination of our Wetherby and Saltaire outlets will put us within reach of a huge number of customers who want to see and even try the bikes before they buy.

“The timing couldn’t be better given the mounting excitement around the Grand Depart. Interest in the sport will increase after July as it benefits from an enhanced profile.

“We expect to see a marked uplift in sales in the 18 months after the Tour.”