You're hired! Lord Sugar collects new custom Pinarello

Billionaire businessman Lord Sugar collected the bike at the recent Rouleur Classic show in London

Lord Sugar with Pinarello

Self-made billionaire and television finger wagger Lord Sugar collected a new custom painted Pinarello Dogma K8-S over the weekend.

Presented to the peer by the Bike Rooms, the bike comes with a Union Jack colour scheme.

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Jack Elton-Walters hails from the Isle of Wight, and would be quick to tell anyone that it's his favourite place to ride. He has covered a varied range of topics for Cycling Weekly, producing articles focusing on tech, professional racing and cycling culture. He moved on to work for Cyclist Magazine in 2017 where he stayed for four years until going freelance. He now returns to Cycling Weekly from time-to-time to cover racing, review cycling gear and write longer features for print and online.