SSHHHH! IT'S SILENCE-LOTTO'S NEW JERSEY
This is the jersey Cadel Evans, Robbie McEwen and Yaroslav Popovych will be wearing next season.
The Belgian squad is sponsored by Omega Pharmaceuticals and in recent years the company has wanted to promote different products in its range.
First it was Davitamon – a range of vitamin tablets – last year it was home pregnancy testing kits Predictor.
Now Silence – a product that claims to stop snoring – is the team's new name.
Whisper it quietly, then. Could this be the jersey that carries Cadel Evans to Tour de France glory?
Omega Pharmaceuticals announced it would continue sponsoring the team until the end of 2011. However, co-sponsor Lotto – the Belgian lottery operator – is only committed until the end of next season. A decision on whether to carry on will be made next month, otherwise the squad will be on the look-out for a new co-sponsor.