ARE YOU A CYCLEHERO?
Thousands of people around the country will take to their bikes to help tackle climate change as part of CycleHero Week (14-22 July 2007).
CycleHero Week rides will range from short distance ambles for beginners to off-road outings for skilled mountain bikers. Details of all CycleHero rides can be viewed at www.cyclehero.com.
The event is inspired by a film commercial currently been shown in cinemas across the country. The 60-second film is called CycleHero and tells the story of a ‘cycling pied piper’ who gathers cyclists as she makes her way from a polluted and gridlocked city into the open spaces of the countryside. The CycleHero film can be viewed at www.cyclehero.com.
CycleHero Week organiser, Adrian Dent, said: “It’s easy for anybody to become a Cycle Hero - if more people left their car in the garage and grabbed a bike from the shed, we’d be well on our way to tackling Climate Change.”
CTC, the UK’s national cyclists’ organisation, believes that cycling is a realistic way of helping to tackle Climate Change. More than four million people currently use their cars to drive less than three miles to work – the same commute undertaken by bicycle would take an average person 20 minutes and the amount of CO2 a couple would save over the course of a year is equivalent to the weight of a small car.
Visitors to www.cyclehero.com have the chance to enter a competition to win a £1,500 Specialized mountain bike.