Victoria Pendleton poses as Audrey Hepburn in Breakfast at Tiffany's
British track star Victoria Pendleton appears as the Audrey Hepburn character Holly Golightly from the 1961 film 'Breakfast at Tiffany's' to launch a new campaign for Hovis bread.
The film established Hepburn as a bona fide star and icon of the Sixties. Pendleton's authentic dress and make-up recreate the era, but with Hepburn's character's trademark cigarette holder replaced by a nice slice of brown bread. Far more healthy.
It's all in aid of promoting Hovis's Wholemeal Breakfast Week, aimed at encouraging people to - unsurprisingly - eat wholemeal bread for breakfast. The campaign follows recent research which apparently showed that working mums are on the go for three hours before they even reach work, burning up 500 calories. Many skip breakfast.
"A substantial breakfast is a vital part of my training so I make sure I never skip it," Pendleton said.
"I can't perform at my best either physically or mentally without a good start to the day and I would certainly not be able to achieve my long term training goals."
World and Olympic track champion Pendleton signed a three-year deal with Hovis to help the bakery promote its brands.
Related links
Pendleton is new face of Hovis
Reader comments
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Ken Evans
April 13 17:44
Hoy tells me to eat one thing, Pendleton tells me to eat something else. I am all confused !
Guy
April 13 19:05
Victoria certainly knows which side her bread is buttered..
rb
April 14 07:22
She looks lovely in the photos but it's not really news is it?
Peter D.Reed
April 14 12:18
Vicky you look fab. Just a word of caution though, Holly was supposed to be a Hooker in the book and film!! Good luck to you, make as much money while you can.
Clive
April 14 14:15
This is all very well, but what, I ask, is Hovis doing for those of us on a wheat and gluten free diet!?
barkie
April 15 13:30
ding dong victoria!!!
Orlando
January 06 00:14
You can't beat an ad like that! A successful athlete AND a very beautiful woman! Hope Victoria P makes a killing out of these ads, because she deserves it! Maybe this could become a trend where some of our great Olympians get some extra cash that they deserve through advertising, in stead of the usual rich actors & celebritys.