Moncler used the legendary Vigorelli velodrome in Milan to launch its cycling-themed 2011 Gamme Bleu menswear line
Jetset French/Italian outdoor fashion brand Moncler just used the Vigorelli Velodrome in Milan as the venue for its 2011 runway show. Not least because the men's clothes in its sporty Gamme Bleu line on show had more than a hint of retro cycling chic about them.
All good stuff if it helps to establish the look of cycling clothing as normal in the public consciousness. However, while we commend the use of the legendary venue if it helps to save it from the threat of redevelopment, we think it's time to establish a few future ground rules for cycling newbies.
The Queen song "Bicycle Race" is henceforth banned from any and all use in connection with cycling-themed videos and while we're on our high horse, the term "On Your Bike" and 'hilarious' permutations thereof in media headlines is now verboten.
And bicycle bells? Really? We're sure you think it's creative Moncler but it's been done. Just stop.
Reader comments
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coco
June 23 06:51
How stupid does the bike industry think we think we are?
Chris
June 23 08:50
"The Queen song "Bicycle Race" is henceforth banned from any and all use in connection with cycling-themed videos and while we're on our high horse, the term "On Your Bike" and 'hilarious' permutations thereof in media headlines is now verboten." Absolutely - hear hear!
Boom
June 23 09:09
i would suspect to see Rapha do that in their next summer collection
Nick Rearden
June 23 11:31
coco, this wasn't the bike industry - it was the men's fashion industry
Ken Evans
June 23 17:46
It would take some guts to walk around dressed like that ! (except for some parts of Soho). And those capes are very non-aero !