Jerome Pineau's KoM Merckx, Cycle Show 2010
Cycle Show 2010 opened its doors to the public on Friday morning, showcasing the latest bicycles, cycling products and services to the British public.
Although several of the major manufacturers have already aired their 2011 product ranges at shows such as Eurobike, the London show gives British manufacturers a chance to show off their latest products to the public.
In the first of a series of photo specials, we present some of the highlights of the 2010 show.
Welcome to Earl's Court
2010 Tour de France King of the Mountains jersey wearer Jerome Pineau's Eddy Merckx
Giant TCR SL with Shimano Di2: £9,500
Felt AR3: £3,750
Eddy Merckx AMX-1: Shimano Tiagra and aluminium frame for £999
Northwave Vertigo Pro: Carbon reinforced sole in sizes 39-48, £99.99
Chris Boardman's 'back up' Lotus Sport from 1992 on the National Cycle Museum stand
Breeze Blockers is a new company based in Newcastle offering wind-cheating accessories for you and your bike. These toe shielding Aero Guards are waterproof and claim to reduce aerodynamic drag
Breeze Blockers hand protectors come in various fits and sizes for flat and drop bars. More information available on www.breezeblockers.com
Rolf Prima wheelset: 1440g per pair, 54mm carbon deep section rims
Kask helmets, as used by Team Sky
A chance to test out some of the bikes on show
A range of bikes are available to ride
Cycling Weekly, Cycle Sport, MBR and Cycling Active on stand B12 - see you there
Related links
Cycle Show 2010: Press day photos
Cycle Show 2010: Sneak peek
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