Pendleton set to launch new range of bikes
- Thursday, 26 January 2012
- 2 Comments
Olympic sprint champion Victoria Pendleton is set to launch her own range of bikes, according to Halfords' twitter feed.
The bike retailer, that launched the Boardman range in 2007, Tweeted pictures of today's photoshoot in London. "Just at a photo shoot with Victoria Pendlton, launching her new range of bikes." Their feed read.
The pictures show Pendleton, the current Olympic sprint champion, with a blue town bike, the only clue as to the range they'll be launching at the end of March.
Today's shoot in London comes three weeks before the track world cup at the new Olympic velodrome where Pendleton will look to secure qualification points for the world championships and Olympics.
Pendleton braves the January weather to launch her new bike range. Picture from Halfords' Twitter feed
Picture from Halfords' Twitter feed
Reader comments
Add your commentsJanuary 27 10:45
Jasper
I'm surprised she still finds time to ride her bike between all these marketing activities.
January 27 19:19
Ken Evans
Boardman's bikes are sports bikes,
Pendleton's are street bikes.
Why isn't Pendleton also branding some sports bikes ?
The bike shown in the photo is completely unsuited to riding in central London,
where a lightweight, nimble, fast, and agile bike is needed,
to avoid getting run over by all the blind dangerous drivers.
It also doesn't have lights fitted, which are required at this time of the year.
It also lacks several reflectors, which are useful too.