Storck opens Gateshead concept store
Product news round-up
Storck concept store
German Bike brand Storck has just opened a new concept store in Gateshead, Newcastle. Although not quite a household name in the UK, Storck obviously see the British market as one to invest in
Spread on two levels, the store has a full bike set up workshop, showroom and even a coffee bar overlooking the river Tyne.
Sounds more like a private gallery viewing than a shopping trip to us, so it's best to book an appointment before rocking up mid-club run looking for a brew.
BBB Falcon helmet relaunch
BBB has updated its Falcon Team helmets to now include a dial-like ‘Flexclose' adjustment system and weight-reducing ‘Open Structure straps'.
As with previous models, is still got the ‘SpiderWeb' insert which helps keep the helmets integrity with minimal polystyrene foam.
The re-launch also includes new colour ways to match 2012 pro team Vacansoleil-DCM. With the potential of being any number of colours, it's opted for a more subtle blue and white rather than the Bianchi green.
The BBB Falcon also comes in the colors red, blue, white and silver. All versions are available in three sizes: S (52-55 cm), M (52-58 cm) and L (58-62 cm).
Available from May.
SRAM Boonen tie in
We quickly rated the SRAM Red 2012 as world class when we got our mitts on it at the Majorcan launch back in early February.
Appears we're not the only ones to think so, Tom Boonen (Omega Pharma-QuickStep) is also pretty convinced with the new groupset. SRAM are now, quite rightly, riding the crest of the Boonen wave by sharing this little clip of Boonen giving his feedback post-Roubaix reconnaissance ride shot back on a cold February day.
To be fair, as the first WorldTour rider to race on SRAM Red 2012, and then to pretty much dominate the major classics, you couldn't ask for a better product endorsement
Fizik for the people
As we are yet to come across an industry standard foot shape, it's far better to get a shoe to fit you rather than the other way round.
Normally the sole (excuse the pun) preserve of high-end cycling shoe world, Fizik has rolled out a custom footbed which will allow consumers to purchase individually thermo-molded insoles for use in non-Fizik cycling shoes.
For around £60 the insole is molded in-store around your foot while in the cycling position, so should offer comfort, support, stability and, most importantly, infinite adjustability to each unique foot shape.