Chain Reaction Cycles sponsors Sean Kelly squad
Chain Reaction Cycles sponsor Sean Kelly squad
Online retailer Chain Reaction Cycles will sponsor the Belgian-Irish An Post-Sean Kelly cycling team in 2013.
The An Post-Chain Reaction Cycles-Sean Kelly squad will ride Vitus bikes as part of the deal. CRC resurrected the Vitus brand three years ago and the squad will ride on the brand's range-topping Vitesse and Chrono time trial models.
Team manager Sean Kelly said: "The team at Chain Reaction Cycles have done a magnificent job of breathing life back into the historic Vitus brand, and this partnership is a natural progression as we aim to deliver An Post-Chain Reaction Cycles-Sean Kelly riders to the top of the podium - exactly where Vitus belongs."
CRC has been heavily involved in sponsoring a mountain bike team in recent years, but this is the first time that the retailer has supported a road squad.
Damien Duggan, CRC Marketing Manager added: "This is such an exciting time for Chain Reaction Cycles as we embark on our first journey into the world of professional road cycling. The launch of An Post-Chain Reaction Cycles-Sean Kelly feels like a natural fit, and we can't wait to see the team racing on our very own Vitus bikes."
The team's official launch will take place in February.
An Post-Chain Reaction Cycles-Sean Kelly squad 2013
Steven Van Vooren
Laurent Vanden Bak
Team Kit Watch 2013