Pinarello available now from Halfords
Pinarello Rokh 2013
Pinarello bikes are now available in selected Halfords stores, with models ranging in price from £599.99 to £2549.99.
A total of nine Pinarello bikes are available via Halfords, starting with the FP Zero kids bike for £599 and going up to the FP Quattro and ROKH carbon-fibre road bikes, both priced at £2549.99.
Pinarello bikes are available at Halfords stores at Chingford, Nuneaton and Farnborough. According to the company, these stores have specifically made display areas "with a bright and open interior, including inspirational lifestyle point of sale that depicts cycles in action".
Halfords' mechanics assembling and servicing Pinarellos have been trainied in conjunction with the Italian brand.
Some commentators have suggested that the stocking of Pinarellos in Halfords would devalue the brand, and create unnecessary competition against specialist bike shops - such as Evans Cycles - that carry the Pinarello range.
Fausto Pinarello disagrees, and told us last month: "The Dogma sells the easiest, but we can only sell those in certain stores. Those stores wouldn't even bother dealing with entry level or city bikes. Those stores would have a hard time selling those bikes. Remember, Halfords is only selling entry-level bikes. You won't see the Dogma."
"We are probably going to produce a Halfords-specific bike, something that's not even in our catalogue. This won't be a top bike, but a special bike for them," said Pinarello.
"It's only right to have several different avenues to sell in business," he continued. "It's a test, we are going to see how it goes and we aren't going to rule out anything."
Pinarello range available via Halfords
FP Quattro - carbon fibre frame, Shimano 105 groupset- £2549.99
ROKH - carbon fibre frame, Shimano 105 groupset- £2549.99
FP Due - carbon fibre frame, Shimano 105 groupset - £2349.99
FP Uno - carbon fibre frame, Campagnolo Veloce groupset - £1999.99
FP Uno - aluminum frame, Shimano Tiagra groupset - £1399.99
Treviso - alumnium frame, hybrid bike - £999.99
Catena Vintage - cromo steel frame, fixed - £799.99
Only the Brave - urban single speed - £799.99
FP Zero - kids bike - £599.99
Halfords to stock Pinarello bikes