Backers should not expect to receive units until late February and March

Hailed as “the world’s smartest power meter“, the crowdfunded Limits Power Meter has fallen even further behind schedule, with backers now not expected to receive the product until late February or March.

Limits, a power meter which is designed to fit between pedal and crank, raised nearly $475,000 (£333,000) in crowdfunding in 2015, with backers initially being promised that they would receive their power meters in December. However since then, the project has been subject to serious delays, with the estimated delivery date being at least a month away.

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Speaking to Cycling Weekly, Limits marketing manager Ioanna Kontoliou said that although delivering the finished product has taken longer than initially hope, this was typical of the challenges faced by other companies delivering innovative products.


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“We have fallen behind schedule and this is regrettable but when you bring an innovative product to the market there will be hurdles you did not anticipate through development, qualification, production, logistics, this is normal and no different for anyone else doing similarly.

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“That said it’s important that we do not allow ourselves to be pressured in to releasing a sub-standard product early as this would do us irreparable damage. We are as keen as any backer to see the product ship but we will not do so until we are 100% satisfied that the finished product will be fit for purpose.”

Kontoliou also dismissed claims that power data shown on cycling computers at the launch of the Spokes RT, a junior racing team supported by Limits, was taken from the Wahoo Kickr turbo trainer that the bikes were mounted on, rather than from the Limits power meters.

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“The power displayed on the computer was from the Limits product, not the Wahoo Kickr. Unfortunately we needed a turbo trainer to allow people to trial the product and people sadly jumped to the conclusion it was the Wahoo data.”

Limits has promised to send us the finished product when it is ready to review in mid-February, so we’ll be putting it through its paces to see if it’s been worth the wait.

  • Cycling: it would be nice if you maintained the original articles instead of replacing them when updates happened. Your original “regrettable” quotes by Limits about product shipments were on an even earlier timeline.

  • Yup. My sole issue with this campaign is that they’ve consistently shaded the truth (being generous here) about where they are. Crowdfunding platforms only work if the people paying for the R&D have an honest idea about what they’re buying into. From the start they implied that they just needed to scale, where in fact they barely had a dream and a solid mockup. The fact that to this day they continue to raise money and yet have never allowed a single disinterested party to examine the power meter does not bode well for their “investors” to ever receive anything useful.

  • earth

    ‘People have come to expect a lot nowadays. People even expect to see product updates every 1-2 years- like it’s a given. You see it on the cycling & photography forums especially. People even start anticipating product specs, which is at most guesswork.’

    And then it goes a step further and people like DC Rainmaker spring up. He blogs a few reviews and suddenly he thinks he can make or break a product. Is that where the name comes from? Next he will think he is a designer and expect manufacturers to implement his ideas. Oh and I have a Garmin 800 that he reviewed. It’s full of bugs, none of which he found in his ‘review’.

  • earth

    When this arrives I’m going to buy one.

  • Michael

    Well this is why MOTP don’t make good ad-hoc business investors.

    Because really your mindset is “I shopped for a bargain on a website” – but it wasn’t a shop – and ironically, the same thing that appears to have driven you to buy something that doesn’t exist yet – impatience – is the same thing that is making you fret about your money now.

    The realities of product development don’t really fit with a mob of impatient people.

    If you wanted a power meter right away you should have bought stages or garmin’s vector – one that already exists.

    So firstly, we don’t really know what the price in the shops will be assuming it even gets to the shops. We don’t know that the version in the shops might be improved. What we do know is that I don’t really care. If it gets to the shops at a price I’m willing to pay, I’ll buy it, if not, I won’t.

    The point is, I’m not losing sleep or getting agitated over the twists and turns the company needs to make to get a successful product to market – because I didn’t spend money I can’t afford to lose on a product that might never work just to save a few quid. YMMV.

  • I remembner when I first ordered the Polar S710 HRM/power meter. It was delayed about 7 months or more I think although I don’t think my money was tied up that long.

    I don’t think it’s that unusual that there are production delays in any manufacturing operation. I am a bike part manufacture myself and I think anything up to 3 months is nothing. Sometimes there are unforeseen delays.

    People have come to expect a lot nowadays. People even expect to see product updates every 1-2 years- like it’s a given. You see it on the cycling & photography forums especially. People even start anticipating product specs, which is at most guesswork.

    I personally would rather wait for a *decent* product to come out, rather than see manufacturers churning out some new fas which just amounts to ‘fashion’. Why? Because it’s worse for the environment. In terms of moulds, tooling, etc.

    I think more manufacturers should be a bit more like Chris King & Calfee. A bit more reluctant to give in to the status quo in the case of the former and a bit more eco-friendly in the case of the latter.

    Of course I know nothing about this particular product or the delays it has experienced… just putting in my 2c. I think you’d have to be pretty silly to go on a crowdfunding site with the intention of scamming people. ‘Cause your name would be mud after that…

    (oh yeah, and I think I have had one too many vodka cruisers tonight)

  • Sam Henden

    Its cheaper to get it from the campaign though and at only £200, lots of people just want a little verification so they can pick up an awesome product at an even better price, potentially.

  • MD

    I agree with your sentiments about “getting it right”. But that’s the point! It is a familiar trend in that new power meter products take a while to get the last details sorted out. Online commentators pointed it out and they also imply they expected things to take a while to iron out (see my earlier quote) which is why it’s a shame they weren’t upfront about it or at least adjusted expectations far earlier than a few weeks before they missed their own deadline. My Stages had issues but the company didn’t quibble and just swapped it – the current one works fine and whilst I was frustrated with its occasional issues, the company maintained my faith in them (and hence their product). That’s my experience as a consumer- everyone’s is different. My point is that ones perception of the company affects your perception of their product – I was excited about the potential of the Limits meter but for now I’ll stay away and let others be first adopters instead. It’s a shame things didn’t work out differently- perhaps they would do things differently and more openly if they could do it all over again.

  • MrHaematocrit

    Can the company ever really recover from this, I question their honesty and ability to produce or support a product. Its been lie on top of lie so far

  • ridein

    Again DCRainmaker was right when he doubted their progress on a product launch.
    http://www.dcrainmaker.com/2015/11/limits-meter-really.html

  • Dean Howard

    I’ve paid for a Limits PM and i’m willing to wait for a reliable product to arrive rather than get an unreliable product that cost 3 times as much (Stages). A number of friends of mine have Stages and all of them have had reliability issues with it.

    Be patient and let Limits get the ‘right” product out to the public and not an unreliable one just because there is pressure from magazine/online critics. If they rushed the product out just to meet a deadline the same magazine/online critics would just criticise Limits for selling a “not fit for purpose” product.

  • MD

    “typical of the challenges faced by other companies delivering innovative products”… if they were aware of the “typical challenges” facing similar companies, then why were they so reluctant to admit that their timelines appeared at best, optimistic? People with experience tracking similar products to market had stated on other web sites that the time lines were not realistic, but instead of taking the opportunity to either prove otherwise or to lower expectations, they appeared to go on the defensive and insist everything was running to plan… until it wasn’t. Which is a shame, because whilst their final product will hopefully be good, they have perhaps harmed their reputation with some consumers with the way they handled the matter.

  • Max

    Am signed up and am now trapped since june, requested a refund due to the speculation and extended release and they refered me to the indie gogo refund policy and said i couldn’t have a refund because they were now in demand ,contacted indiegogo on the matter and they said that limits were in full power of issuing a refund. Weather or not there’s a product by the end of it money seems to be more important then supporters atm that’s for sure.

  • sincy

    Saw this and was tempted to sign up, but decided to wait to see how things went. Glad a did. I know it takes time to get products through development, but the communication has been poor. Now a see the PowerPod coming to the market and they are starting delivery this month. So now I think the PowerPod will be the best option. At $349 including delivery looks like the best one to get in time for next year. At least you know you will get it in time for the new season.

  • Michael

    If it gets to the shops, I’ll buy one.

    If not, no big deal.

  • Its funny. Almost all of these concerns would disappear overnight if someone unconnected with the company was allowed to take a 20 minute ride on bike with a prototype unit attached.

    Peculiar that they hadn’t put any kind of external testing into their pipeline earlier though…