Nicolas Roche, John Gadret and their Ag2r La Mondiale team-mates will be fuelled by Zipvit Sport energy bars, gels and drinks from the company’s Project ZV range during the 2011 Tour de France.
Warren Bailey, CEO of Zipvit Sport said: “We are very proud to be part of the team, with riders such as Nicolas Roche, Christophe Riblon, John Gadret and Jean-Christophe Peraud, who all have great prospects of success.
“We also have the opportunity to work closely with the team and further develop our product range using feedback from some of the best riders in the world, which will benefit athletes at every level using Zipvit Sport.”
Vincent Lavenu, manager of the Ag2r team, added: “Zipvit Sport develop cutting edge products for top level endurance athletes and we are delighted to begin this partnership which will see the team benefit from using the Project ZV range.
“We also look forward to working with Zipvit Sport in product development as they continue to use the latest scientific research to produce sports nutrition products for cyclists and endurance athletes.”
Tour de France 2011: Cycling Weekly’s coverage index
Zipvit Sport website