Mark Cavendish faces tough opposition in Tour de France sprints

Mark Cavendish will have a battle to win in London and add to his 25 stage wins

Mark Cavendish wins Stage 6 of the 2014 Tirreno Adriatico

(Image credit: Watson)

This time last year Mark Cavendish was promoting his ill-fated moniker ‘FST AS FCK’.

It was a slogan, or as his management hurriedly relabelled it, a “wow factor” marketing ploy, that promoted and denoted Cavendish’s standing as the commonly accepted number one sprinter in cycling.

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Contributor

Sophie Smith is an Australian journalist, broadcaster and author of Pain & Privilege: Inside Le Tour. She follows the WorldTour circuit, working for British, Australian and US press, and has covered 10 Tours de France.