In a bid to prove the worth of rider radios, several team cars in tomorrow's Tour of Flanders will be fitted with cameras and microphones that will allow TV coverage of the interaction between riders and their sports directors.
In a move that race organisers Flanders Classics are claiming is a first, the cars of Leopard-Trek, Quickstep, Omega Pharma, Garmin and Saxo Bank will all be fitted with broadcast equipment. Images and sound from each team car will be beamed to a relay aircraft flying above the race and then cut into live coverage.
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