Graham Obree, Book, The Obree Way

While many of us are enthusiastic and even dedicated cyclists few of us have the raw talent, opportunities and determination to make it to the top level but it doesn't stop the fantasies and the desire to be the best bike riders we can be so we buy the lightest kit and most expensive gadgets.

We invest money in the best gels, powders and bars. And we fuel our belief that if we just trained properly we too could be super heroes by buying the latest training plans, manuals and guides.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.