Cycle clothing label Hackney GT releases Brazil cycling jersey, just in time for the football World Cup

Hackney GT has released its Samba Velo jersey, a Brazilian-flavoured cycling top that just so happens to be the theme of the moment thanks to the South American nation hosting the football World Cup.

Rather than a disposable novelty item, the Samba Velo jersey features a close-fitting race cut and features such as a full-length zip, three back pockets and a rubber grip around the lower hem to stop it riding up. The jersey is available in both men’s and women’s versions and in a range of sizes, priced £59.95.

Better still, anyone buying a Samba Velo jersey before July 13 2014 will receive a free CD of Samba music.

“I’ve been a cyclist and a DJ for most of my adult life with Brazilian music being a big influence in my mixing style so I thought I’d combine the two in my latest jersey,” says Hackney GT owner Russ Jones.

“Initial reaction has been great, as customers want a technical cycling jersey that’s bright and different without it being a Brazilian national shirt. Making it available in both male and female cuts also fits in with our policy of making all our designs for everyone with children’s versions coming soon.”

Contact: www.hackneygt.com