Mario Cipollini? At the centre of an over-indulgent bike launch video? whatever next?

Over-indulgent, Italian narcissist he may be, but we can’t help thinking other bike manufacturers should bring a bit of Mario Cipollini pazazz to their bike launches.

This short video is a teaser for the new Cipollini Nuke bike that makes a fleeting appearance in this video. And of course, it’s Cipollini riding it. The bike is due to be shown at Eurobike in Germany later this month.