British retailer enjoying boom in cycling sales, and looks to expand its cycling-savvy staff

Cycling, automotive and leisure retailer Halfords is looking to recruit 500 ‘cycling experts’ to bolster its on-going cycling sales success story.

Coinciding with the news that Halfords’ cycling sales are up 21.3 per cent for the last quarter, the company announced that it has started a nationwide campaign to fill 500 new permanent jobs in its stores across the UK.

Halfords says that its cycling success “has been driven – in part – by the phenomenal growth in cycling inspired by the success of the UK’s elite athletes and the continued investment in the country’s cycling infrastructure”.

“Cycling is at the heart of Halfords, and we’re enhancing our team with the biggest ever recruitment of cycling gurus for our stores,” said Jonathan Crookall, Halfords’ people director. “These 500 permanent roles will help us get even more of Britain cycling. Passionate people who want to apply should visit www.halfordscareers.com.”

Halfords purchased Boardman Bikes in June for an undisclosed sum. The company says that its premium bike sales have increased by over 35 per cent in the last quarter, showing that its perceived position of being a ‘budget retailer’ is rapidly shifting.