Great Britain’s London 2012 Olympic and Paralympic Games official kit was unveiled by designer Stella McCartney on Thursday morning at the Tower of London.

The kit was designed by McCartney and manufactured by Adidas.

The cycling version of the clothing features largely dark panels in stark contrast to the white and light blue kit of the 2008 Games. A blue Union Flag motif on the chest, a full colour Union Flag on the shoulder and red neck design add a splash of colour.

Sir Chris Hoy and Lizzie Armitstead modelled the cycling versions of the kit for the official publicity photographs.

British Olympic cycling champions Victoria Pendleton and Geraint Thomas were joined by Olympic hopeful Laura Trott at the official event.

Cycling is only one of six sports whose replica London 2012 kit will be offered on sale to the general public. The other disciplines are basketball, football, athletics, swimming and tennis. Proceeds from the sale of the replica kit will help fund the Games.

The London 2012 Olympic Games kick off on July 27 and finish on August 12. The first cycling event will be the men’s road race on July 28. The Paralympics start on August 29 and finish on September 9.



Victoria Pendleton models the tracksuit



Sir Chris Hoy



Lizzie Armitstead

Related links

London 2012 Olympic Games section>>

From 2008: Pendleton reveals TeamGB Olympic kit

  • diane wood

    A fan of fashion I may be,a fan of Stella McCartney I may not be…..BUT,I think she has made a fantastic job designing the 2012 kits,each and everyone has been different to the ‘norm’ but still totally themed to our GB flag,and each one suited for the sport it was designed for. Well done Stella!!

  • Timothy Wylie

    Can’t understand so many negative comments. It’s all very stylish. The last lot was just silly, these people are not models they look there best at speed & this is the way to do it. Stella is to clothes as Merckx is to the bike, she knows exactly what she’s doing.

  • uncle wullie

    Am I the only one out here who thinks that this is a design wich represents the understated cool and aspirational values of the Great British nation in the Olympic challenge ahead? Love it. I hope that it will ‘grow on’ everyone else out there when the Olynpics begin and we get behind our athletes.
    (Though the “Stella’s been on te Stella when she designed this” comment did make me chuckle!)
    Not that it matters more then anyone else’s view – I’m a cyclist and a designer and an artist (and Scottish)
    Come on Great Britain! :-)

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  • Simon

    If our Olympic community wanted a designer to come up with the kit, surely Paul Smith is your man. He follows Cycling, and loves colour! How did this happen?

  • Clive

    Very poor design for Olympic hosts – anyone wear a sash with their tracksuit (hope it doesn’t get snagged in the spokes)? Smacks of catwalk design that no one wears in the real world. Didn’t get any tickets and won’t be buying the kit (maybe I’ll get an Olympic torch on eBay instead). Feel let down with whole event and less proud to be (Great) British as the Games draw nearer. Will still shout for the Brits as they compete on my TV, but what was the point of all the expense of being hosts in a recession? Should have spent the money on a huge Jubilee knees up……………

  • Jeremy Newby

    None of the kit is very inspirational and I think the present GB kit is so so much better; more striking in every way. As for the tracksuit, well, what is it? To me looks like either a pair of pyjamas or a judo kit gone wrong. if I were an Olympic athlete I’d simply refuse to wear it. This is what happens when you get a “fashion” designer involved in sports attire. I’m afraid the lack of colour is a bit “Brit” – rarely a country to really show any colourful inspiration; always tending towards the conservative. Shame!

  • Niall Murphy

    The comments say so much! How about some positivity instead of all the begrudging negative carping? The kits may not be to everyone’s taste but surely they are an improvement on what has gone before? I’m sure they will look even better with a medal of whatever colour.

  • Mark Jones

    This is a horrible strip. Stella McCartney only made it as a designer because of her father (those are the words of Jeff Banks and not mine) and I think this proves this. Truly uninspirational and terribly unflattering (Vicky and Lizzie are both very photogenic but these do nothing to flatter). I wish this was April the 1st, but unfortunately it’s no joke.

  • Woody

    And why is Chris Hoy posing with a road bike?

  • Guy

    A glaring example of the nepotism that pervades within the design and media circus.

    A mediocre effort.

  • P.Jacobs

    Living here in Mid France. The locals think that this is a huge joke. We have lost all credibility as a sporting nation and I think that McCartney’s fashion biz will also take a hit. Serves her right.

  • Jon

    What are the pocket linings doing poking out under the tacksuit top? Vicky looks like a ladybird that hasn’t put its wings away properly.
    This should have been put out to tender and applicants should have had to submit designs before they were considered, to be reviewed by a balanced selection of appropriate people. I don’t know how Stella McCartney got the gig but I suspect it didn’t happen like that.
    The premise of using crops of the union flag in a different colour is sound, but the way it has been done is pretty uninspiring. It doesn’t suggest athleticism at all – the lines are very static. Colour it in, cut out a quarter of it and stick it on generic looking sports gear – and as an afterthought let’s make the necks red so it’s got all the colours in it.

  • MONTY

    I could cry – to dark and boring!

  • Rob

    I have been running a design an Olympic team strip with my year 9 groups in Graphics and they have come up with some more interesting solutions than that produced by Stella.
    The tracksuit is predictable, boring, uninspired and the colours are wrong..does look like something else though…
    Chris and Lizzie look good in the Cycling version.
    Overall poor….very poor….why did Stella have to design it in the first place…send it back and don’t pay her.

  • Martin Blyth

    Total gargage! what was wrong with the good old patriotic Union Jack design. Looks crap!

  • Nick

    come on this our Olympics and this is the best we can come up with

  • Matt

    Absolutely crap…. I believe this dour strip will effect the psychology of the team, it would for me… No inspiration or passion in the design

  • Matt

    Absolutely crap…. I believe this dour strip will effect the psychology of the team, it would for me… No inspiration or passion in the design

  • arronski

    love it, nice retro strip, better than the old red crap

  • DARREN

    Got to be the worst kit i have ever seen,if the scots want independence ditch the blue,where is the st george cross,disgracefu.Total lack of talent.

  • Ken Evans

    underwhelming

  • scott

    the tracksuit!!!
    oh good lord!
    you have to try hard to make Pendleton look frumpy but by god, Stella has done it.

  • Duathlon dave

    Horrendous!! Its not even the correct colour flag and all that black looks like they are off to a funeral.

  • Marcus

    The track suit comes with a sash belt !!! What was the design brief here ? This is right up (or down) there with the one that had al the green in it from a few years ago. I wonder what addidas thought as they were putting it into production “don’t make too many extras lads, bargain bucket written all over it” feel sorry for the athletes a bit.

  • James Bramley

    That is awful on every level. Our team will need to dig deep to be motivated now. And that Tracksuit, whats that all about???

  • David G

    Yuk! What were they thinking?

  • robin gambrill

    Terrible ,it looks if though Chris Hoy has a bib on, like a copy from the strips of the pre 1930 era

  • Bill

    Thats pretty boring, the National colours should be standing out more. Its our chance to shine on the worls stage and the riders will disappear into the background….

  • il Bruce

    Not very good.

  • Dave Osborn

    Bloody AWEFUL !

  • John Taisor

    Dire.

  • Heather

    I think it looks great – much nicer than the current Sky strip!

  • barry davies

    How much was Stella McCartney paid for that design ???? Most under 10′s could have designed a better outfit..
    Really aweful !!!!!

  • Kev

    Very poor not even retro or GB looking, Stella was on the Stella when she put pen to paper with this one..

  • Robert Markle

    Why the heck can’t the USA come up with a nice design once in a while without all the stars and stripes?

  • Baz

    Talented family, the McCartneys, but maybe best stick to the music and ladies fashions.

  • neil duerden

    Terrible-the Union Jack has RED,White&Blue as its main colours-surely the design has to evolve from that-was this designed to appease the Scots what with the overkill of blue?

  • trevor johnson

    Not inspirational at all. Why is there part of of a union jack on the chest in the wrong colours ?

  • Toddy

    Garbage ! Surely they could’ve come up with a better design than that !!

    Stella McCartney designing it. Blimey, my 5 year old nephew could do better.

    Lizzie still looks good though !

  • TIM HART

    Very disappointing. Not a lack of talent just a lack of understanding.

  • Jill O’Brien

    What an awful colour scheme, this is our year to shine with red, white and blue and look at what we’ve got – is Sky sponsoring the Olympics because it looks like their colours.

  • Nick

    What a horrible strip.