Bora to re-open door for pro cycling in Germany?

Cooking systems company announced as new title sponsor for NetApp-Endura for the next five years

Team NetApp-Endura recce Omloop Het Nieuwsblad 2013

German company Bora was announced as the new title sponsor of the NetApp-Endura team, effective from January 1,  2015, at a rest-day press conference on the Tour de France today.

The deal, that will run for five years, is the first time a German company has sponsored a German team since Milram in 2010.

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Simon Richardson
Magazine editor

Editor of Cycling Weekly magazine, Simon has been working at the title since 2001. He fell in love with cycling 1989 when watching the Tour de France on Channel 4, started racing in 1995 and in 2000 he spent one season racing in Belgium. During his time at CW (and Cycle Sport magazine) he has written product reviews, fitness features, pro interviews, race coverage and news. He has covered the Tour de France more times than he can remember along with two Olympic Games and many other international and UK domestic races. He became the 130-year-old magazine's 13th editor in 2015.