L’Eroica Britannia will transport the iconic event from Tuscany, Italy, to the Peak District National Park over June 20-22 2014.
L’Eroica Britannia recreates the Italian event on British soil and hopes to “mirror the original Italian ethos which celebrates and values sustainability, territory, environment, heritage, well-being and the joys of local food and drink”.
The event will comprise a three-day festival that includes a tour of the Peak District National Park on Sunday June 22 offering 30-, 50- or 100-mile route options, some of which will be on tracks and unmade roads and will take in the Monsal Trails through Victorian tunnels and viaducts. Riders must use pre-1987 bikes and apparel to get into the retro spirit of the event.
“We are delighted to present L’Eroica Britannia in the UK. The location of the event was incredibly important to us, one which values and celebrates the joy of the bike and the symbiotic relationship riders enjoy with the British countryside,” said Tim Hubbard of L’Eroica Britannia.
“We feel the Peak District National Park shares our values of championing sustainability and preserving environment as well as celebrating our heritage. We are immensely proud to be bringing this historic event to the UK to create The Great British Adventure and history in the making.”
The festival will take place at the Little Royal showground, near Bakewell, and will include vintage bike stand alongside current bike brands, live entertainment, food and drink. It takes place just a few weeks before the Grand Depart of the 2014 Tour de France in Yorkshire.
The original L’Eroica event in Italy started in 1997 as a celebrated of cycling heritage and has grown to quickly become one of the most popular international cycling events with over 5,000 cyclists taking part.